Tumblr's Creatrs Network Shares Its First Marketing Results

Tumblr's Creatrs Network Shares Its First Marketing Results
The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones. The Universal movie was the first to buy a Snapchat ad late last year and, it turns out, was among the first to …
Read more on Adweek

Should journalism worry about content marketing?
The Daily Growl is the morning ritual of Nestlé Purina PetCare's content marketing team. Neither the Daily Growl nor its counterpart, the Weekly Meow, are really news meetings. But the Purina operation is, in some ways, closer to a newsroom than …
Read more on Columbia Journalism Review

The Greatest Marketing Plan in the World
How many pages should a great marketing plan be? If you ask Jim Horan, the answer is one. Of course, if you ask Horan how long a business plan, campaign plan, or divisional plan should be, he will give the same answer: one page. For 20 years Horan has …
Read more on Forbes

Leave a Reply