Tumblr's Creatrs Network Shares Its First Marketing Results

Tumblr's Creatrs Network Shares Its First Marketing Results
The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones. The Universal movie was the first to buy a Snapchat ad late last year and, it turns out, was among the first to …
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Should journalism worry about content marketing?
The Daily Growl is the morning ritual of NestlĂ© Purina PetCare's content marketing team. Neither the Daily Growl nor its counterpart, the Weekly Meow, are really news meetings. But the Purina operation is, in some ways, closer to a newsroom than …
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The Greatest Marketing Plan in the World
How many pages should a great marketing plan be? If you ask Jim Horan, the answer is one. Of course, if you ask Horan how long a business plan, campaign plan, or divisional plan should be, he will give the same answer: one page. For 20 years Horan has …
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