Turning Brands into Stories
Event on 2015-04-29 19:00:00
About the EventBrands look great on paper. Less so in real life. Learn how to bring your brand to life with brand storytelling. This interactive workshop will show you the keys to turning your company’s identity into personal stories your customers and stakeholders can relate to. Participants will be guided through their own brand story, with specific help framing the narrative, identifying relatable characters and finding the right tone.
Will Haskins, Editorial Director, North Point PartnersWill Haskins has been helping people say what they mean for more than a decade. A writer by trade and an educator by training, Will enjoys helping professionals develop a personal communication style. Businesses, small and large, turn to Will for sustainable, social strategies and effective content marketing plans. Will has worked in media research, banking and financial publishing, after teaching writing, public speaking and classics in the US.
43-55 Wyndham Street
Hong Kong, Hong Kong