Tutorial + Marketing Workshop (PG) – 19th October 2013

Tutorial + Marketing Workshop (PG) – 19th October 2013
Event on 2013-10-19 09:30:00
Easy.my Tutorial Workshop (KL) ( For Paid Plan Merchants Only )
Build Your eCommerce Business with Easy.mySyllabus

Part 1: Easy.my Configuration Document and Login to Easy.my Store Control Panel

Part 2: Understanding Dashboard
– Something You Should Complete
– Store Information
– Store Statistic

Part 3: Products – Managing Products
– Add/Edit/Remove a Product Category
– Add/Edit/Remove a Product
– Import Multiple Products Using Spreadsheet
– Export Product Report
– Setup Product Content Template

Part 4: Content – Managing Content Pages
– Add/Edit/Delete a Page or Sub-Page
– Add/Edit/Delete a Link Button

Part 5: Tools – General Settings
– Change Password
– Store General Information
– Shipping Zones & Methods
– Tax Zones & Methods
– Checkout Zones & Options
– Payment Options & Currency
– Advanced Settings & Limitation

Part 6: Tools – Design and Appearance
– Business Logo
– Choose a Skin
– Wallpaper
– Layput Puzzle
– Product Listing
– Products Photo Watermark
– Home Sliding Banner
– Mobile Store (Beta)

Part 7: Tools – Customer Settings
– Customer Verification
– Customer Groups

Part 8: Tools – Marketing Options
– Featured Products
– New Arrival
– Best Sellers
– Special Deal
– Discount Rules
– Rebate Vouchers

Part 9: Plugin Settings
– Skype
– Facebook Comments
– Facebook Page
– Facebook Shopping
– Google Map
– Google Analytics
– Google Webmaster Tools
– ShoutMix
– Zopim Live Chat
– Message Box
– Easy.my Flash Migration

Part 10: Customers – Managing Customer Database
– Managing Customer Information: Normal Sign Up and Facebook Login Sign Up
– Export Customer Report

Part 11: Orders – Managing Orders and Payments
– How Your Customer Place an Order?
– Managing Order Details
– Payment Received?
– Check Attachment
– Payment Reminder
– Products Shipped, Completed?
– Insert Admin Notes
– Print Invoice
– Print Packing Slip
– Cancel Order
– Delete Order

Part 12: Tools – Reports
– Inventory Report
– Sales Report
– Best Selling Products
– Top Customers

Part 13: Managing Email Accounts
– Accessing Email Administrator Account
– Setup New Email User
– Accessing Email Account(s)Easy.my Marketing Workshop (KL) (For Paid Plan Merchants Only)
Effective Multi-Channel Marketing for eCommerce BusinessSyllabus

INTRODUCTION 
The 5 Ways of Generating Profit for Your eCommerce Business 
"No. of Website Visitor(s)" X "Conversion Rate" = "No. of Customer(s)" 
"No. of Customer(s)" X "No. of Transaction(s)" X "Average Sales Value" = "Sales Revenue" 
"Sales Revenue" X "Profit Margin" = "Gross Profit"

MARKETING 4Ps 
Product 
> Understand Your Business Opportunity 
– What's Your Unique Selling Proposition (USP)? 
– Why Should You Be NICHE? 
– Understanding the 4 Customer Types

Price 
– Profit Margin VS Profit Value 
– Sell Value VS Sell Product 
– How to Manage Price Competition?

Promotion 
– When is the BEST TIME to do Promotion? 
– Follow the TREND to do Promotion? 
– How Should You Tell Your Customers the Promotional Message?

Placement 
Effective Multi-Channel Marketing for eCommerce Business 
Mainstream Marketing 
A) Search Engine Marketing 
– Search Engine Optimization (SEO) 
– Google Webmaster Keywords Tools 
– URL Submission 
– Google Adwords

B) Social Media Marketing 
– Facebook Fan Page 
– Facebook Advertising

C) Email Marketing 
– Blast eNewsletter the Correct Way

D) Blogs & Forums Marketing 
– How to Look for Blogs and Forums that Talk About Your Business? 
– Website Banner Advertising

Modern Marketing 
E) Video Marketing 
– How to Promote Your Products using YouTube Video?

F) QR Code Marketing 
– How QR Code Able to Assist Us on Offline Marketing?

G) SMS/MMS/Mobile Apps Marketing 
– How SMS / MMS / Mobile Apps Able to Assist Us on Marketing?Agenda 09:00am ~ 09:30am – Registration
09:30am ~ 12:30pm – Easy.my Tutorial Workshop
12:30pm ~ 01:00pm – Q&A Session for Easy.my Tutorial Workshop
01:00pm ~ 02:00pm – Lunch Hour (Note: Lunch Not Provided)
02:00pm ~ 02:30pm – Networking Session
02:30pm ~ 04:30pm – Easy.my Marketing Workshop
04:30pm ~ 05:00pm – Q&A Session for Easy.my Marketing Workshop & End of ProgramWho Should Attend? 1) Easy.my New Signed Up Merchants.
2) Easy.my Exisiting Merchants.Date: 19th October 2013 (Saturday)
Time: 09:30am – 05:00pmVenue:
Exabytes Network Sdn Bhd
1-18-8, Suntech @ Penang Cybercity
Lintang Mayang Pasir 3
11900 Bayan Baru
Penang, Malaysia

VIEW LOCATION MAP HERE

at Suntech, Penang
Lintang Mayang Pasir 3
Bayan Lepas, Malaysia

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