(PRWEB UK) 3 January 2013
Out Of Home International and UK Fashion Events have coordinated an outdoor advertising campaign in promotion of the 2013 UK Baby and Toddler Show, taking place at Echo Arena on the 2nd and 3rd February. 48 sheet billboard adverts and lift escalator panels will be present in Liverpool throughout January, promoting the event to new and prospective parents within the vicinity. Hosting over 200 national and international exhibitors, the UK Baby and Toddler show is designed to provide advice, support, entertainment and shopping opportunities for new parents.
With their head office based at the Liverpool ONE shopping and leisure complex, UK Fashion Events have organised the flagship edition of the UK Baby and Toddler Show on their home Merseyside turf. Having toured the country through 2012, the roadshow will conclude at Echo Arena, promising their most impressive display yet. The advert uses a simple but vibrant fuchsia and turquoise colour palette, with clear indication of the event name, features and web address. Employing high quality baby photography as the background, the image has a far-reaching visual impact with the capacity to draw attention from relevant target onlookers.
Out Of Home International have an in-depth knowledge of the outdoor advertising landscape, allowing UK Fashion Events to strategically implement an effective marketing campaign. With a high-frequency visibility both from transport and on foot, the combination of lift escalator panels and 48-sheet billboards can achieve a substantial visual spread on a public level, addressing an audience in an appropriate local area.