Uncovering The Hidden Marketing Power Of Social Media

Uncovering The Hidden Marketing Power Of Social Media
Taking it a step farther, brands do their most powerful social marketing when they proactively create powerful network sprawl. When brands are able to capture how content naturally spreads through social networks, they can begin to analyze and identify …
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Why Being Called a “Social Media Guru” is Bad for Your Marketing Career
For younger professionals like me, “social media guru” is also limiting from a career perspective. First of all, I'm not a social media expert—I'm an expert in social media marketing. The addition of that word might be trivial for some, but it's …
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