Understanding Digital Marketing Attribution: The ROI We’ve Been Looking For

Understanding Digital Marketing Attribution: The ROI We’ve Been Looking For
Event on 2015-04-14 18:00:00
Featured Speakers:

Marc Weisinger
Elite SEM Canada

Marc Weisinger has worked as a search engine marketing professional at Elite SEM for over 9 years. As a digital marketing expert Marc is professionally certified in search, display, shopping, and video advertising on the Google AdWords platform and is also certified on the Bing Ads (Bing/Yahoo) platform.  Marc’s has spoken at major digital marketing events around North America at Google, Microsoft, SES, and eTail.  In addition to his full time job at Elite SEM, Marc has been teaching digital marketing as an adjunct instructor at NYU for over 3 years in the School of Continuing and Professional studies.  Marc graduated with a degree in psychology from the University of Florida; Go Gators. He is the acting Director of Elite SEM Canada in Toronto.

Marlena Laszkowska
Product Strategy Lead, Measurement and Attribution Suite

Marlena Laszkowska is a Product Strategy Lead at Google for the Measurement and Attribution Product Suite across North America. She focuses on product commercialization, alpha/beta incubation, training and resource development, and strategy consultation across a variety of platforms including Google Analytics and advanced features in AdWords. Marlena joined Google in 2008 and worked within a few different sales organizations before moving into her current role a little over a year ago.Event Details:

Attribution is perhaps the biggest buzz word right now in digital marketing. With marketers spending more and more of their ad dollars online, we’re used to being able to track our ad spend and ROI down to the last penny. We are used to seeing exactly how many impressions, clicks, and ultimately how many conversions and how much revenue our ad dollars get us.  But with consumers touching more devices now than ever, there are large gaps where we are not able to 100% accurately attribute how our advertising campaigns are impacting overall conversions.

Join Elite SEM, Google, and the New York Chapter of the American Marketing Association on April 14th for presentations and open discussions on this hot topic for digital marketers.

In this evening event, attendees will learn and discuss:

  •      Current challenges with digital marketing attribution
  •      Different types of attribution models advertisers are using today
  •      How digital marketers will overcome these attribution holes in the future

This will be the third year in a row that Elite SEM hosts a digital marketing event for the NYAMA. With this event held at Google NYC and with the success of previous Elite SEM and NYAMA events, we encourage early registration to secure a spot. Reserve your seat today!Date / Time:

Tuesday, April 14, 2015
6pm to 8pmSchedule:

6 pm- 6:30 pm networking
6:30 pm – 7:30 pm formal presentations
7:30 pm – 8:00 pm networking

Food and beverages will be served.Location:

Google New York Office
76 Ninth Avenue
New York, NY 10011Price:

.50 () Early Bird Member Rate Ticket until March 31, 2015!
.50 () Early Bird Non-Member Rate Ticket until March 31, 2015!
Academic Rate Ticket (must show valid student ID at check in)Sponsors:

at Atlantic Theater
” ” 76 Ninth Avenue, Suite 537
New York, United States

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