Understanding Digital Marketing Communications – Business 2 Community

Understanding Digital Marketing Communications – Business 2 Community
So why is it that many senior marketers both in the b2b and b2c sectors don't feel able to ask their digital agencies simple, basic questions about subjects such as digital-specific marketing strategy, how analytics are actually derived or just what is …
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Comcast's New Voice-Controlled Remote Starts Marketing Movies To Your Kids
To be clear, I don't think this is all that big of a deal, even though I understand the concerns of those who aren't thrilled about direct marketing to (and data collection of) children (as we recently saw with the new Wi-Fi-connected Barbie). After …
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8 Insights On How Marketing Drives Movie Box Office Sales
Here's something to think about as you decide which movie to see this weekend: Studios spend an average of $ 30 million to market the typical PG-13 action film in the U.S. That's a lot of scratch, even for Hollywood's studio royalty. And since marketing …
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