Understanding Digital Marketing

Understanding Digital Marketing
Event on 2014-01-06 19:00:00

In today's fast changing business environment, companies need to use the right marketing strategies to respond to changes in consumer behaviours and the market. Understanding and identifying the types of marketing strategies available is crucial for businesses to control marketing cost and increase profitability.

Digital marketing is not new for everyone. However, not many business people understand the essence of promoting their products or services online. 

In this high impact seminar, attendees learn about various ways to advertise online using Google Adwords, Facebook and Youtube etc. 

Seminar Benefits:

After this seminar, you will be able to:

  • Understand the options available for you to promote your products/services online 
  • Compare and understand the differences between online vs offline marketing
  • Learn about basic SEO innovations and changing search engine trends, esp Google
  • Know how to tap on IRAS PIC funding grant to expand your business. 
  • Networking opportunities to meet the right business people.

Target Audience:
The short seminar is ideal for business owners, marketing professionals and entrepreneurs to learn the basics of online marketing, which includes Google Adwords, Social Media Marketing, SEO, email marketing as competitive tools.

Trainer Profile:

Bryon is a professional digital marketing specialist with many years of experience in Google Adwords, SEO and social media marketing. Throughout the years, he has helped companies and small businesses in Singapore to build brand awareness online, build website traffic and generate sales leads to increase business revenue.

With Internet marketing, there is no boundary. Your shop is no longer constrained by your location. Now, companies can reach customers that cannot be tapped with traditional marketing channels.Trainer Photo

Areas of Expertise

Over 10 years of working experience with SEO, SEM, Google Analytics, Joomla, WordPress, Drupal, Open source software applications, Social media marketing, Facebook marketing.


Graduated from Nanyang technological University (NTU)


Connect with me on Linkedin:

101 Upper Cross Street, People’s Park Centre
Singapore, Singapore

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