New York and San Francisco (PRWEB) September 14, 2012
Today Unified, providers of award-winning enterprise marketing technology, announced socialCONNECT, a new product that enables brands to seamlessly create social marketing campaigns leveraging their CRM data. socialCONNECT synchronizes CRM contacts that brands have already captured through various marketing programs with the Unified Social Operating Platform (SOP) to run powerful social marketing campaigns. Additionally, socialCONNECT imports leads and enriched customer profile data generated via social media directly into CRM systems.
Brands have a wide variety of marketing channels available to them, but often lack the capability to orchestrate marketing campaigns that truly take advantage of their vast amounts of customer data, said Jason Beckerman, Chief Product Officer and co-founder at Unified. socialCONNECT and the Unified Social Operating Platform connect the dots between CRM data and powerful social marketing channels to enable truly unified marketing campaigns.
With Unified’s socialConnect, marketers can now enable social outreach and amplification capabilities natively in their CRM systems and connect the power of CRM to platforms like Facebook, Twitter, Pinterest, and more. socialCONNECT creates CRM-based targeting clusters that engage customers on social networks and the open Web. Leads generated from social campaigns can then by synced into CRM systems for marketing automation and prospecting.
Using socialCONNECT, brands can for the first time: