Unleashing Your Story through PR
Event on 2015-10-20 09:30:00
One of the most cost effective channels to promote your business is through traditional and online press and media sources. Your efforts can be ineffective if not thought through and planned well, or worse can actually be detrimental. The key is understanding that you don’t have control over the media, only influence. In this session, we will teach you how the media works, what new channels are available, how to build relationships, how to pitch a media story, and what tools are available to unleash your story through PR. About the Presenter: Kevin Smith, TheStoryArchitect.com Kevin Smith is a Story Architect. As the Chief Story Architect for TheStoryArchitect.com, Kevin helps start-ups, small businesses, and social enterprises unleash their story to secure customers and investors, by helping them understand what their core customer story is and then helping them get their story to market. His services include branding, messaging, marketing strategy, SEO, Content and Social Media marketing, presentation and pitch design, web design, lead generation, sales coaching and business development. Before launching TheStoryArchitect.com, he rocked sales and marketing at Dell for 14 years, made thousands of presentations, ran for political office and managed a gadget addiction. For more information, call us at (905) 668-4949 or email firstname.lastname@example.org
at Business Advisory Centre Durham
3000 Garden St.