UPCELL: The Mobile Marketing Course
Event on 2013-03-04 09:00:00
The UpCell workshop will distil and clarify the key issues of mobile marketing and put them in a strategic perspective. In one day, you will learn the core concepts, tools, methodologies and practices of effective mobile marketing, as well as a systematic approach to building a viable and effective mobile strategy.
The pace of technological change in mobile devices, and the speed with which we adopt new mobile behaviours, is phenomenal. For a marketer, mobiles are both a powerful channel for outbound messaging and a real-time vehicle for 24/7 engagement, social sharing and response.
There’s an ever-widening spectrum of new marketing opportunities, and plenty of major hazards as well. UpCell shows you how to decide what approaches are right for your business and your target market!
• make smart use of strategic mobile opportunities
• better understand customers and their mobile behaviour
• continuously improve user experience,
• build more lasting, more useful connections
• best practices across a range of important dimensions in mobile user experience
• develop a creative, viable mobile strategy
• stay one step ahead in this rapidly changing landscape
You will leave this course with a clear understanding of what the different elements of the mobile marketing landscape are, how they fit together, how they are evolving and how they can be exploited by your brands. Beyond this, during UpCell you will develop the foundations of a realistic, creative, comprehensive mobile strategy for your business or brand.
What is more, you will leave with an arsenal of best practices, inspiring and enlightening examples, and guidelines for staying in tune with developments in the future.
The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey’s primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer.
Britefire (Pty) Ltd. (www.britefire.co.za)
A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training.
South African companies who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank.
Globally, we've worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.
Johannesburg, South Africa