USD’s Web Analytics

USD’s Web Analytics
Event on 2014-04-14 18:00:00
Online Marketing has exploded in popularity and usage, due in large part to its measurability. In fact, Forrester predicts that U.S. business will spend approximately 3 million on web analytics software in 2014. Web analytics is arguably one of the most vital aspects of any marketing campaign. This course will help you understand the data we have access to on a daily basis from various websites, social networks, and advertising campaigns to be able to take effective decisions. Not only will you learn what to measure and how to measure it, but you will also discover how to analyze the data and use it to optimize your website and campaigns. You will learn how to pick the right analytics tools for your needs, and will immerse yourself in the world of data.

at University of San Diego
5998 Alcala Park
San Diego, United States

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