Using Data to Define the Market – Brian Dearth
Event on 2013-03-12 19:30:00
Using Data to Define the Market – Led by Brian Dearth
What data do you really need? How do you get it? How do you present it?
Data data everywhere and non-for free. We have all seen the reports about the volume of data available today. Question is – as an entrepreneur (or person in a large organization) what data do you really need, how do you get it and present it? This course covers data / presentation in materials with a primary focus on marketing data. Whether b2c or b2b you will need to size the market, define the target, describe likes and dislike and most importantly how YOU intend to reach them.
Brian Dearth is a digital strategy consultant for Centric Digital in New York City. He advises businesses on digital media, e-commerce, social and mobile strategy. He is formerly CMO of Smile Train, the FORBES TOP 200 Charity. He has over twenty years of experience in direct to consumer marketing, marketing intelligence platforms and business development. Prior to joining Smile Train Brian was a Partner in New Madison Ave, a digital agency (e-commerce, social, mobile) based in Stamford, Connecticut. He served recently as Senior Vice President of Marketing and Customer Experience for Scholastic, Inc, the Children’s Media and Book Publishing giant. Brian has worked with many top multinational brands during his career including: the NBA, the PGA Tour, TicketMaster, MIller Brewing, MGM, Universal, SONY, FOX, Pepsi and Vertu. He is considered an authority in the application of data to drive content, marketing and distribution decision-making, and a pioneer in the creation and use of new methods for monetizing customer information, is a guest speaker at numerous conferences and events and is contributor to the book Partnering with the CIO.
Find out more about this course and the instructor on the Innovation Ed website.
at Stamford Innovation Center
175 Atlantic St
Stamford, United States