Using the psychology of the social web to make better social media decisions
Event on 2012-09-26 20:30:00
Never before has information been so accessible, share-able and discoverable. We are rapidly adopting new behaviours to take advantage of this content, such as how to 'like', rate or comment upon any content we find.
With the plethora of brand choice available, emotional decisions are increasing critical when it comes to purchasing. In this free, one hour Breakfast Seminar, Allister Frost will share his insights into how different parts of the brain influence the choices we make, both offline and online.
By applying the principles of behavioural psychology to the social web, he will explain how marketing effectiveness can be enhanced and improved by activating human behaviours to better engage consumers and driving improved ROI in social media activity.
Allister Frost is a Chartered Marketer and Founder of Wild Orange Media. Prior to this, he was the Head of Digital Marketing Strategy for Microsoft where he specialised in emerging online techniques, and helped to re-engineer how brands such as Windows, Office and XBox used the social web to achieve their business goals.
at Malmaison London
18-21 Charterhouse Square
City of London, United Kingdom