Valerie Barro Consulting Takes Home Two Awards for the Marina Del Rey Hospital Website



Valerie Barro Consulting


The 2015 Hospital Marketing Awards showcased exemplary work spanning multiple media disciplines and categories. From 8-10 finalists were chosen in each media type, segmented by hospital size. Winners in each sub-category were judged against other winners in the same media category, with Gold, Silver, and Bronze overall winners being named for each media type. Award winners were announced at a ceremony at the Hospital Marketing National Conference on June 18.

It is an honor to be recognized for this project, said Valerie Barro, principal website strategist. A large-scale project such as this would not have been possible without the cooperation and commitment of the development team at Marina Del Rey Hospital. Im very grateful to have a client so committed to their online marketing efforts.

Before starting her consulting business, Valerie held leadership positions at medical device organizations and marketing agencies where she launched products, implemented innovative consumer programs, and brought companies online through social media and the mobile web.

Valerie began working with Marina Del Rey Hospital as an independent consultant in 2011. In 2013 she was given the website development project based on her decade-long experience in healthcare and commitment to responsive web design, user interface, and content development.

Our website brings improved clarity and an enhanced, more accessible user experience to our current and future patients,” said Kevin Nelson, Marina Del Rey Hospital’s Vice President of Surgical Service Development. “We want to make sure that when people are doing their research on the Internet for a medical service provider, they have access to the most pertinent information regarding our facility, their condition, and treatment options. Our new website makes this possible.

Since the launch of the website, Valerie has maintained her partnership with Marina Del Rey Hospital providing ongoing search engine optimization (SEO) services and continuous content development. Ongoing analysis, search engine optimization, and usability improvements have helped website traffic increase 400-percent since launch.

Today, patients are making informed decisions about where they go for care, which doctors they see, and who they are willing to trust with their health, said Valerie. Because the Internet is the go-to source for information, a strong hospital website will make the organization visible at all times, communicate specialty services clearly, and build credibility in the minds of patients.

About Valerie Barro Consulting

Valerie Barro is an independent marketing professional specializing in strategy development and online marketing for the healthcare and nonprofit sector. In addition to working as a consultant, Valerie serves as Director of Digital Marketing for Grey Matter Marketing, a medical device marketing strategy firm, and an adjunct marketing professor at Santa Barbara City College in the Department of Finance, International Business and Marketing.

For more information please visit http://www.valeriebarro.com or call 951.660.3627.







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