Verizon Preps Review for Digital Agency Support

Verizon Preps Review for Digital Agency Support
Publicis' Moxie has supported digital planning and buying for Fios and Wireless alongside their longtime media agency (and Moxie sibling) Zenith. And SapientNitro, which recently became a Publicis agency, has also supported digital marketing for the …

March Madness And Digital Marketing (Infographic)
Whether it's a March Madness promotion, a contest or a giveaway, digital marketers around the world are also lacing up their shoes, only it's probably dress shoes and not basketball shoes. And when it comes down to marketing for March Madness, it's all …
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Spending Up, But Marketers Still Have Big Digital Blind Spots
A new report from Forrester reveals that — finally — marketers are treating digital marketing as part of their overall strategy, with 50% of the executives it surveyed planning to increase digital spending this year. And those expenditures are now …
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