Village Workshop: Pay Per Click 101
Event on 2013-10-21 14:00:00
Pay Per Click 101
No matter what your business is, your success depends in part on your ability to drive traffic to your website from Google. Paid search is a tactic that can get your website showing up on Google in minutes, as long as you're willing to pay per click. The challenging part is making sure that your efforts are cost effective. In addition, you want to make sure you're driving traffic to relevant landing pages, where there are clear next steps for site visitors.
In this session, Benjamin Rudolph, President & CEO of Relevance Advisors, will walk you through successful Google AdWords tactics, including identifying goals, setting up conversion tracking, and calculating a cost per conversion. Attendees will have the opportunity to ask specific questions about their AdWords accounts as well as questions about whether AdWords makes sense for their businesses.
Benjamin Rudolph is the President & CEO of Relevance Advisors, an interactive advertising agency based in Atlanta which specializes in pay per click (PPC), search engine optimization (SEO), and web analytics. Benjamin spent four years at Comcast, where he managed the search partnership with Google for Comcast Interactive Media. In that capacity he launched the Comcast Toolbar and integrated multiple content sources into search including video, news, and yellow pages. Now he leverages his media and search experience to help clients maximize the value from their websites, both in terms of traffic and revenue. Benjamin is a Google AdWords Certified Professional, a Yahoo! Search Ambassador, a Microsoft AdExcellence Member, a SEMPO Individual Member, and a member of the Web Analytics Association. Benjamin teaches a senior seminar called The Search Marketing Revolution to the undergraduate business students at Emory University. He is President and Co-Founder of the SEMPO Atlanta Working Group and a volunteer for the Cystic Fibrosis Foundation of Georgia. Benjamin is a Cum Laude graduate of Princeton University with a Bachelor of Arts degree in Psychology, and he received his MBA in Marketing from the Goizueta Business School at Emory University.
at Atlanta Tech Village
3423 Piedmont Rd NE
Atlanta, United States