Volkswagen Navigates Rough Public Relations Patch in China

Volkswagen Navigates Rough Public Relations Patch in China
Schadenfreude is a word that's likely on the minds of auto industry executives in China these days as they watch Volkswagen VLKAY -2.07% take a beating in the media. In recent days, the biggest selling carmaker in China has been getting its knuckles …
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PR, Advertising Execs Say 'Integrate or Die'
This is a guest post by Katie Campbell of the University of Florida based on interviews with multiple agency professionals. Follow Katie on Twitter and check out her travel blog. The worlds of public relations and advertising are colliding …
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