Vox Crashes the NewFronts, Pitches Content Marketing to Brands
Vox Media on Thursday hosted an "upfront" presentation in New York, where the company revealed another way it plans to make money: to not only create branded videos and articles for advertisers, but also offer them the services of the content …
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Monetizing Content Marketing
But producing and serving quality content to prospects doesn't automatically convert them into customers. Successful organizations have to develop and implement content marketing strategies that go beyond just offering material that engages consumers.
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