Waitrose' head of marketing on why its customers 'love' its content

Waitrose' head of marketing on why its customers 'love' its content
Following this morning's news that Waitrose is building its content marketing strategy, Marketing speaks to Waitrose head of marketing Rupert Ellwood about the brand's development plans. Waitrose Weekend will grow from 20/30 pages to around 40, while …
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Settlement Forces Four Loko to Curb Marketing
The maker of Four Loko has agreed with 20 U.S. state attorneys general and the city of San Francisco to a series of reforms to resolve allegations that it improperly marketed flavored malt beverages to young people and encouraged alcohol abuse. Phusion …
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Samsung's marketing brings attention to factory deaths as…
Samsung has confirmed the death of a contractor at one of its plants. Yonhap News reports the accident occurred at an R&D facility in Suwon, Korea when a fire safety system mistakenly detected a fire and released carbon dioxide, suffocating a 52-year …
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