Want to Engage Your Customers? Shift Your Digital Marketing Spend

Want to Engage Your Customers? Shift Your Digital Marketing Spend
However, among that group, 52 percent said mobile would be folded into a digital marketing budget – one that tends to be more channel based. Although the report states that the shift to a digital budget appears contradictory to a consumer-focused …
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5 Compelling Reasons to Ramp Up Your Digital Marketing Strategy
Offline must be integrated with online methods, consumer data must be collected across all touch points, and marketers understand that personalized digital experiences will drive success. Ever wonder just how much of an impact do digital marketing …
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Using Consumer Psychology to Guide Your Digital Marketing
With so many campaigns targeting every conceivable consumer demographic, it's become increasingly difficult for businesses and marketers to ensure their message is heard. This is one reason why it's important to give your initiatives more substance and …
Read more on The Content Standard by Skyword

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