Bohemia, NY (PRWEB) January 23, 2013
On January 23, web marketing firm fishbat, Inc. comments on Bings new guidelines for optimizing websites for Bing users. SEO is a crucial element in any web marketing campaign.
A recent article in Business 2 Community outlines some of Bing’s new webmaster guidelines. The article highlights several tips from the newly-released guidelines for optimizing your site and making your content more reachable to Bing users. Marketers and site designers watching the SEO trends for 2013 will find several familiar elements in the list, including calls for higher-quality content, organic linking systems and heavy social media proliferation, reports the article.
One of the main considerations couched into the guidelines is the focus on thick content sites with limited information and lack of depth will be penalized with lowered rankings. The article reports that Bing’s method of analyzing backlinks can also punish linking schemes; like Google, Bing wants links between websites to appear naturally so that they are reliable votes of confidence. Links organically promoted across various social media platforms will also rank higher on Bing, according to the guidelines.
The article suggests making sure your website is indexed and your meta tags are clear and relevant in order to maximize your site’s findability. Bing offers submission tools to properly index your site. It also gives tips to reduce page load time and optimize across devices: The amount of time it takes for a user to load your site is important to having a good experience. If you have graphics that are slowing down your site consider how to reformat them for a quicker load time. You should also consider converting your traditional website to a mobile friendly version so it easily works on smart phones.
Scott Darrohn, COO of the web marketing company fishbat, weighed in on Bing’s guidelines. In the world of web marketing, Google still reigns supreme, and probably will for a long time. But optimizing your site for all the top search engines is still a great long-term success strategy. Darrohn adds that metrics research has shown that American parents from the 45-and-over set make up a significant chunk of Bing’s user demographics, so depending on your industry, you may be missing out on a big opportunity by neglecting your Bing marketing. Your website may be amazing and genuinely useful, but it won’t generate sales if the right people can’t find it. Your business needs to be where your audience is already looking.
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.