WEBINAR: How to Score with Quality Score

WEBINAR: How to Score with Quality Score

In this video webinar, the romance geniuses at Trada will show you how to score with Quality Score! Quality Score is a set of factors that determine, along with bid price, ad placement and click cost in a search marketing campaign. Quality Score has historically been a factor only in Google AdWords, but as of May 2011, the Yahoo/Bing Search Alliance also calculates a version. We will focus primarily on Google’s Quality Score in this guide, with a section to describe the differences between Google and Yahoo/Bing. What are the factors? Google considers many elements, some of them intentionally secret. For a list of the public factors, consult the AdWords support resources. This is valuable for a complex understanding of Quality Score, but practically, you really should focus on the following: keyword relevance to ad copy keyword/ad relevance to landing page click-through rate (CTR) The combination of factors is calculated on a scale of 1-10, with 6 being “average”, and anything below a 6 needing attention. Why should I care? Search engines could just give the highest ad position to the highest bidder, but they want to reward relevance and quality in order to give users the best possible experience. This means that focusing on building your campaign to provide honest, compelling and relevant ad experiences for users will reward you with a higher Quality Score. And a higher Quality Score will reward you with lower click prices and higher ad position, which simply make your
Video Rating: 5 / 5

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