Emeryville, California (PRWEB) November 06, 2013
Webmarketing123, two-time veteran of the Inc. 500 and SF Fast 100 lists, today released the 2014 State of Digital Marketing Report. More than 500 U.S. marketers were polled about their current and future plans for SEO, SEM, social media, mobile, and content marketing.
The 2014 report reveals marketers are shifting their focus to revenue generation, not just leads. This is reflective of the increasing pressure on marketers to prove ROI and contribute to the bottom line, says Paul Taylor, CEO. As digital marketing channels have proliferated, marketers are increasingly challenged to operate in more complex systems, better align with sales, and focus on the right KPIs.
Despite these obstacles, marketers plan to increase their digital marketing budgets across the board next year, especially in mobile and content marketing.
Webmarketing123 works across all digital marketing channels, says Taylor, to not only prove ROI, but drive revenue. This is how we ensure our clients maximize their marketing investment, and deliver results that exceed expectations.
ADDITIONAL HIGHLIGHTS OF THE 2014 STATE OF DIGITAL MARKETING REPORT INCLUDE: