Webmarketing123 Reports on the 2012 State of Digital Marketing

Webmarketing123 Reports on the 2012 State of Digital Marketing
More than 500 B2B and B2C marketers participated in this US study, uncovering key trends in Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Social Media Marketing (SMM). "The results from our second annual State of Digital …
Read more on MarketWatch (press release)

Forty per cent of ad clicks are fraudulent or accidental
A study of six million ad clicks from mobile devices suggests that pay-per-click fraud is rife. Mobile app marketing platform Trademob analysed ten top advertising networks during June and found that 40 per cent of click-throughs generate a conversion …
Read more on Mobile Entertainment

Paid Search Campaign Manager
He/She will provide support for all client search engine marketing initiatives including pay-per-click campaigns, contextual advertising, placement targeted efforts and search optimisation programs as needed. We are seeking a detail-orientated …
Read more on Bizcommunity.com

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