Website Strategy and Growth – July 7th
Event on 2015-07-07 18:00:00
Your website is a crucial part of any company, but just having one is only the first step. Websites need to go through constant changes and iterations in order to effectively market to the right audience. But how do you make sure you're actually making the right changes? What types of tests can you run to understand what type of marketing your customers would react to? Topics Include: Developing a strategy for making thoughtful and effective website optimizations A/B Testing components of your site such as Calls to Action, User Navigation Flow and Lead Generation Forms Understanding your Analytics data in order to make the right choices About the Speaker: Leslie Herskowitz is a Search Engine Optimization expert at Performics. She is responsible for leading client search and content strategy for one of the biggest retailers in the U.S. In her role, Leslie develops comprehensive, integrated digital content and communication models to increase natural search traffic and visibility to a brand’s site. She loves the mix of creativity and logic that is so unique to this industry. Prior to joining Performics, Leslie spent a month at the world’s most prestigious advertising festival in Cannes, France, learning from top industry experts. This gave her a strong foundational understanding of the future of digital marketing.
at Flashpoint Academy, Screening Room
28 North Clark Street
Chicago, United States