Westchester Public Relations Agency Institutes New Statistical Approach to Evaluate Search Engine Behavior

(PRWEB) December 28, 2012

Cut-It-Out Communications, Inc. (http://www.cioediting.com), a Westchester public relations firm, today announced it is instituting a new statistical approach to evaluate keywords for its clients for search engine optimization (SEO).

The method employed evaluates search engine behavior — the number of people searching for any given keyword — combined with competition, the number of people trying to optimize for the same keyword. The two parameters are compared to create a KEI (keyword effectiveness index): a high volume of searchers with a low number of optimizers will achieve the best score.

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