What are some misconceptions in the SEO industry?

Hi, Matt. Which aspect of Google updates you think the SEO industry simply won’t get? Where do you see many SEOs spending too much energy on when they could …
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21 Replies to “What are some misconceptions in the SEO industry?”

  1. The revenue misconception actually makes sense: they cracked down on a lot of adsense-heavy sites, which would have decreased their revenue.

  2. I have been working on focusing on the UX (user experience) of clients websites and can say that it has been working for traffic, ROI and rankings. Google seems to be rewarding “good SEO” unlike before when black hat ruled. Keep up the good ALGO updates Matt!

  3. I believe he is only pointing out that one thing you could focus on more to get better positioning (then say only focus on link building) is the experience users have on your site… A better experience leads to longer visits, more recommendations, incoming links and return visitors. And that is pretty straight forward if you ask me… Thanks for the vids!

  4. I disagree with these top comments. Google’s primary product is and will always be “the quality of its search results” and they will always strive to deliver that organically. Off course Google is always finding ways o make more money via Ads. As an SEO I truly believe that these updates Panda and Penguin came to make organic search results even better and punish those who try to game the algo. Prove to that is that I’ve always played by their rules none of my were ever affected by algo updates

  5. I’m a victim of a negative seo campaign. (Yes it does seem to work in a small niche) Why when I’m white hat and follow all the guidelines does google not follow through on my disavow requests? Why can the algo not recognise that we have never needed or bought links and that a sudden surge in links to a #1 serp is obviously not an action on our part?

  6. Your positioning in SERP’s is as a result of LINK BUILDING. Matt you are lying about almost everything you say. The ‘experience’ as you put is is never a factor in your ranking a site. If it was, you would care more about bounce rates instead of how many links they have. Seriously pal, stop lying. Its short term benefit, but you have lost your soul, which is long term

  7. It takes more than a shiny site to compete with CraigsList. What he’s saying is that Google like everything to be an entertaining experience. They preach that good content is what they want, but what they like as content has more to do with how many pictures and videos a site has, not whether the text helps people do things right. Google attach too much importance to “glossy” sites. Given a row of used cars, they’d pick the shiny Cadillac, even if there was no engine.

  8. I dont think that is what he is saying at all @craig .. I do believe he is saying that GOOGLE won’t send as MUCH traffic to Craigslist if they don’t get their act together… 🙂 what he is saying is that someone else in the “online classified” space can and will take SERP market share..

  9. I don’t think he means some newcomer could take on CraigsList because their site has a newly designed interface. I hope he doesn’t. He doesn’t look THAT stupid. Google spiders don’t look at that, anyway. I do think that changing site interfaces upsets people, especially if it doesn’t help much. I hate change for the sake of change. Once PayPal changed their log-in box and I wouldn’t log in for a day until I’d checked it wasn’t a Trojan … does that make me weird?

  10. Great video. I like to focus efforts beyond link building (getting into the online social community, interacting, etc.) – but you have me thinking more about ‘user experience’ and whether we’ve done enough on our pages. Thanks!

  11. I agree that if more SEO’s understood databases and how to interact with them then the idea of updates, filters and indexing makes total sense. At the end of the day the web is a huge database and Google is the best app to use to parse the data.

  12. Every time I read a couple of comments on Matt’s videos and it is astonishing how many haters are out there trying to rage instead of improve. Thanks Matt for one more awesome video. Haters gonna hate, who cares?

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