What Credit Suisse Group AG (ADR) Has To Say About Google Inc Play's New

What Credit Suisse Group AG (ADR) Has To Say About Google Inc Play's New
However, with the introduction of this new ad unit within the app, the analysts view the decision as akin to when Google first launched its sponsored links in the Search Engine Results Page (SERP). In other words, Google can not only generate platform …
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Alex Morse of ID Comms: marketing's missing metrics are helping agencies but
In a world where the next high value customer will be acquired through word-of-mouth and lost via an online review or lowly ranking SERP, it is clear that 'Brand Awareness' and 'Engagement Rate' (among others) are inadequate proxies for both long and …
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