What Is Business? (1948)

“The world we live in is a world of business.” This postwar paean for the glories of free enterprise showers much praise on the Trinity of production, distribution and communication, which “have made the world of business TRULY one world.” There’s no narrative story line in this film, just a general overview, and much impressive talk about how business is “essential to our modern mode of living” and “helps fulfill our desires for a better way of life.” As the camera pans down the storefronts of Main Street, the narrator cries, “Just think what it would mean if all this were taken away!” The battle lines of the Cold War couldn’t have been drawn more succinctly. Produced by Coronet Instructional Films
Video Rating: 5 / 5

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