What is paid search (PPC) and why do you need it?

What is paid search (PPC) and why do you need it?
The same applies to the Bing SERP: Although this one's green, and it features different companies from the Google SERP, Amazon is still at the top, but notably it doesn't have top rank in the organic search results (the ones that haven't been paid for).
Read more on Econsultancy (blog)

Ezee Rank Tracker Now Works on Yahoo and Bing, Biggest Update Launched
Austin, TX — (SBWIRE) — 11/12/2013 — The SERP checker's biggest update is aimed to enable its performance on search engines like Yahoo and Bing and with additional highlights. The update is now available online. Ezee Rank Tracker has now launched …
Read more on SBWire (press release)

New AdWords Ad Ranking Formula: What Does It Mean?
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being …
Read more on Search Engine Land

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