So what is Public Relations? Is it managing your image? Is it spin? Is it blasting news releases? That’s not how we see it. To us, it’s about your story. And the chance to tell it. It’s about relationships with real people. Your customers. Who today, will embrace your story. If it’s made for them. It’s also about clicks. And tweets. And views and likes. It’s also the New York Times and local papers. Conversations over the back fence. PR today is about making news. And sometimes being news. And knowing the difference. The opportunity to affect attitudes and change perceptions. To earn, or charm your way into conversation. By what, how –and where you say it. Start the conversation. Join the conversation. Change the conversation.