What is the biggest challenge for digital marketing in 2012?

What is the biggest challenge for digital marketing in 2012? Natalie Cupps, VP Digital Marketing @ LACED Agency discusses some of the biggest challenges facing Digital Strategists in 2012 – including the importance of marketing and sales alignment on all initiatives, a holistic approach to strategy and campaigns, and the need for marketing executives to get out of the marketing bubble and into the world (hands-on) to get a real pulse of what consumers are doing and why. Find out more about LACED | A Strategic Digital Agency. web: www.lacedagency.com twitter www.twitter.com facebook: www.facebook.com office: (310) 316-1962 We connect people to you | Digitally

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