What Is Vringo's Case Against Google?

What Is Vringo's Case Against Google?
A Related Issue: Related to the advertisement issue above, a company called goto.com (later named overture.com) launched the "Pay-per-click" (PPC) system in 1998. In this system, advertisers only paid when an user clicked on their ads (links) placed on …
Read more on Seeking Alpha

How Yahoo is offering 'contextually relevant ads' for publishers
Yahoo last week announced it had joined with Media.net to offer a new programme which enables publishers "to create and customise ad units that display relevant text ads from across the Yahoo Bing network". In a release, the companies outline that the …
Read more on Journalism.co.uk

Milton Mortgage Brokers – Internet Marketing For Lead Generation In 3 Simple
As I pointed out in my recent blog post, there are over 1 billion searches conducted on Google each day and only 6% of those searches result in a click on a PPC ad! Clearly Pay Per Click doesn't work! That means that on Google, paid search ads only get …
Read more on Business 2 Community

This entry was posted in Ppc Ads and tagged , , , . Bookmark the permalink.

Leave a Reply