What Personalized TV Means for Content Marketing

What Personalized TV Means for Content Marketing
What happens during the planning of a typical content marketing campaign isn't as important as what doesn't happen: content promotion planning. Taking the time to plot promotion can do more than help target an audience; it can help steer content …
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Buzzstarter Provides A Platform For Brands To Do Programmatic Content
Instead, it's trying to make it easier for brands to do programmatic buying for its content marketing to appear in-line at any number of publisher sites or social feeds. “We're doing this today because online advertising is becoming a bidding war …
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Best Practices for Video Content Marketing
Here's a short list of 8 of the 20 best practices for deeper engagement for video content marketing. Put the Value Up Front Get to the point in the first 3 to 10 seconds or you risk losing the audiences' interest, and don't put the branding up front …
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