What This 15-Year Old Scary Movie Teaches You About Content Marketing

What This 15-Year Old Scary Movie Teaches You About Content Marketing
Sometimes as content marketers we feel that the only way to acquire high quality links, hundreds of clicks or thousands of shares is simply to spend more and more money, which frankly completely misunderstands the reason content succeeds in the first …
Read more on Search Engine People (blog)

What binge-watching means for business, and why your content marketing
At this year's Content Marketing World in Cleveland, keynote speaker and actor Kevin Spacey explained why Netflix shows like his “House of Cards” are so wildly popular. It's not because Netflix asks people to alter their viewing behaviors by releasing …
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Not Everyone Is Content With Content Marketing
Critics see branded content in just that way — creators selling out to marketers in the name of pushing product. Defenders argue it disseminates useful information to consumers and enables brands to communicate their stories in ways that are …
Read more on AdAge.com

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