What Will Digital Marketing Success Look Like?

What Will Digital Marketing Success Look Like?
Although it's nothing new, digital marketing has become a major game changer for both brands and consumers. Now that we are completely accustomed to digital technologies that were once trendy (email, mobile, social, e-commerce, etc.), “digital” has …
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Personalized, people based content key to crack digital marketing space
Reddy gave the example Coca-Cola who did a targeted digital campaign with Facebook to increase their consumer base in tier 2 down cities. "They did smart segmentation, leveraged mobile and did a people oriented digital campaign. They saw some great …
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The Data-Driven Art Of Digital Marketing
What makes the conversation interesting is that sitting right next to the science of marketing is her sister, the art of marketing. Figuring out how to best utilize all these data points is truly an art form. Let's delve into some of the finer arts of …
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