What You Don't Know About Millennials And Content Marketing

What You Don't Know About Millennials And Content Marketing
A lot of brand marketers pontificate that social content “virality” is the key to content marketing success. Our survey data didn't support this, a strategy that performs consistently over time versus seeing one huge (and often un-replicable) success …
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The Buyer Journey: Content Marketing Versus Sales Enablement
Invest in Sales Enablement or Marketing Content? It shouldn't be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine would be exactly the …
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The case for content marketing – Why today's Mad Men need to embrace the art
Content is the stuff that makes up a marketing message, the thing that prompts people to act, change their behaviour or embrace a brand or service. It's by far the most important component of marketing, and in many ways the most underrated. It's this …
Read more on The Drum

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