What You Need to Know About SEO and SEM

What You Need to Know About SEO and SEM
SEO and SEM may look more like alphabet soup than important strategic tools, but “search engine optimization” and “search engine marketing” can actually be secret weapons in helping grow your business. According to the latest Fleishman Harris survey, …
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Use Twitter Cards For Branding & Local SEO
I've written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using Schema.org markup and geotagging webpages can help search engines associate your website with online business listings, …
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In SEO, It's Not What You Do, It's How You Do It
For years (perhaps as long as I've been in this industry), I've read comments all over the web about how "anyone can do SEO" and/or the obligatory "don't waste your money on an SEO expert." After all, we all "know" what to do to optimize a website, right?
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