What's needed from marketing clouds

What's needed from marketing clouds
But it's the big spenders who are driving social media marketing, as well as mobile and digital video. The chart below shows what portion of each group said they were going to increase spending in any given tactic. Over half of the big spender say …
Read more on GigaOM

3 Overhyped Marketing Trends
Many social media marketing companies can do this for you at a surprisingly low cost. The bad news is the whole world of social media marketing has tended to focus more on quantity than quality. Many people who market themselves as social media experts …
Read more on Fast Company

Samsung Makes Social Media Push With Splashy World Cup Campaign
The marketing campaign, which focused primarily on social media, was a shift for the South Korean company, whose previous campaigns have been 30% to 40% TV-based, said Hoon Kang, director of global marketing at Samsung Electronics. The company …
Read more on Wall Street Journal (blog)

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