What's So Special about Content Marketing?
“Content marketing is using any type of content (newsletters, blog posts, white papers, videos, Tweets, podcasts, wall posts) to attract an audience you wish to market to. Capturing their attention through great content gives you the opportunity to …
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4 Content Marketing Tricks and Treats
content marketing halloween It's Halloween, which means you'll spend most of today wading through bad horror puns and references to ghosts and goblins. We're not going to do that with today's blog. Instead, we'll give you a few useful, real world tips …
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DMA symposium focuses on b2b
B2b topics at the Las Vegas event last month included social media analytics and selling, content marketing, infographics and Big Data. One powerful message delivered to b2b marketers was that social media is not a panacea for all marketing needs.
Read more on BtoB Magazine