What's the CIO's role as marketing builds its digital empire?

What's the CIO's role as marketing builds its digital empire?
The corporate landscape captured in marketing guru Larry Weber's new book, “The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric,” is one where the CMO might be seen as increasingly moving onto the CIO's …
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Honda Hires a New Agency for Digital Marketing
American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency against three other contenders. Sources previously …
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Former Lenovo Executive to Head Digital Marketing at Interakt
Digital marketing agency Interakt announced today the appointment of Elijah Degen as global head of digital solutions. Degen previously led worldwide digital marketing strategy and operations at computer technology company Lenovo, where he also …
Read more on Direct Marketing News

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