Which digital marketing channels generate the most ROI?

Which digital marketing channels generate the most ROI?
During an investor presentation last week, Domino's CFO Michael Lawton said the company is shifting its advertising weight away from print and more into digital. "Digital, whether that would be paid search or banner ads or social media, that is …
Read more on QSRweb.com

Experts outline key brand marketing trends in 2014
Real-time marketing aided by location-based advertising: although the term is overly hyped, the digital marketing industry has yet to grasp or defined the use. Brands need to establish how they can capitalise on this as the majority of brands within …
Read more on The Guardian (blog)

Leave a Reply