Who owns Online PR?

Who owns Online PR?

Michelle Goodall, online pr and social media consultant at E-consultancy was interviewed at one of our Online PR Roundtables in 2008. We discussed the opportunities and threats to the PR industry as digital channels and social media become an increasingly important element of the PR and marketing mix. Ownership of Online PR and social media marketing is a hot topic. We have recently surveyed marketers and PR professionals to: •Establish the importance of Online PR within the PR mix. •Benchmark the percentage of PR budgets being spent online •Define who is driving strategy and implementation. •Explore its growth. •Highlight the challenges that marketers currently face To find out more, read our Online PR Benchmarking Report at: www.e-consultancy.com

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