Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
If you want to learn what works and what doesn't, don't stop your marketing efforts because the leads aren't immediately pouring in. Instead, tweak your efforts over time to enhance performance. Better yet, run various A/B tests to home in on the …
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Target Shifting Funds Toward Marketing Race Teams
"We are just reallocating dollars, there's no difference in anything else," said Dan Griffis, vice president of experiential marketing and alliances at Target. "I would put our investment in racing as the only full-time sponsor in both IndyCar and …
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