Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part

Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part
Content marketing is moving through its own hype cycle. One can argue that content marketing has dropped from the “peak of inflated expectations” to the “trough of disillusionment” for many marketing departments. According to a CMI and MarketingProfs …
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3 Ways to Start Measuring the ROI of Marketing Content
Even though most marketers believe in the impact of content, many find it hard to measure the ROI of this approach. In fact, while more than 90% of marketers use content marketing, only 21% of B2B marketers and 23% of B2C marketers say they're …
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