Why authenticity is one of the most important parts of game marketing

Why authenticity is one of the most important parts of game marketing
Above: Greg Vederman (left) and Matt Wolf (middle) join moderator Jeff Grubb (right) to discuss the concept of authenticity. Image Credit: GamesBeat. SAN FRANCISCO — “Authenticity” in the gaming sphere is both a simple and profoundly complex topic, …
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4 Principals of Successful Influencer Marketing
The Bard once commented: what's past is prologue. This couldn't be truer, especially when it comes to online marketing. Way back when, display advertising gave way to search optimization, which in turn led to social media advertising and where we are …
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Marketing and PR 2015-16 competition entry: Campfire Communications
Melissa Talago, founder of Campfire Communications, explains why the business should win the marketing and PR category of the Guardian Small Business Showcase competition. Introducing the Caitlin Meringue – a simple, inexpensive publicity stunt …
Read more on The Guardian

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