Why Content Marketers Should Step Back From Creation and Focus On Strategy

Why Content Marketers Should Step Back From Creation and Focus On Strategy
Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are …
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Positive First Quarter for Digital Ads as Mobile Continues to Drive Growth
NEW YORK, March 31, 2014 (GLOBE NEWSWIRE) — IgnitionOne, a global leader in cloud-based digital marketing technology, released its quarterly digital marketing report today, highlighting positive growth for Q1 2014. The report focuses on the growth of …
Read more on GlobeNewswire (press release)

'Marketers must assume control of customer experience'
CMOs must push to fully assume control of the customer experience as responsibility for digital channels such as social media, email and mobile messaging increasingly falls to marketing. Marketers training. In a survey of 228 global marketing heads by …
Read more on Marketing Week

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