Why Content Marketing Fails

Why Content Marketing Fails
In a famous essay written in 1996, Bill Gates declared that content is king. He presciently foresaw that faster connection speeds would make content the “killer app” of the Internet, creating a “marketplace of experiences, ideas and products.” Yet …
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Three big marketing trends you can't miss
It invented the c-store category. Therefore, I believe the better marketing move is to use technology to offer discounts to modify purchase behavior. Then, the store has to deliver a high-quality product and service experience to make sure customers …
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A Lesson in Marketing From the Red Light District of Amsterdam
I marveled at what an incredible market this was for food-sellers, and I started to think what would be the best way to capture the lion's share of such a potential bonanza. And trust me: Everyone was trying. Restaurants of every possible type line the …
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