Why Content Marketing Is an All-In Proposition

Why Content Marketing Is an All-In Proposition
It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that …
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Up, Up and Away for Content Marketing in 2015
Up, Up and Away for Content Marketing in 2015 In case you hadn't noticed, content marketing was big last year. And we mean big. But it's going to be even bigger in 2015. Citing information from the Content Marketing Institute and pulling insight from …
Read more on Mobile Marketing Watch

UGC Can Strengthen the Relationship Between Your Social Media and Content
For marketers, there is no hope for social media without superb content, and there is no better medium for distributing content than on social media. We're stuck with this "arranged marriage," which is why it's time to do some relationship counseling …
Read more on MarketingProfs.com (subscription)

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